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A bit of tradition, a bit of creativity, a delicious double-distilled Tequila.

It was in 1998 that 2 college pals, Danny Schneeweiss and Moy Guindi were taking in the views of Mexico City, admiring all the creative energy that it exuded. Among all the youthful energy and creativity, there was one thing missing, they found. Why wasn't Tequila moving forward, had it become too encumbered with its obsession with tradition? It was then and there that they vowed to change that. Milagro Tequila was born of a desire to blend the Spirit's rich heritage with the modern creative culture that was on the rise in Mexico City.

Some traditions you don't mess with. That's why Milagro Tequila starts with the finest blue agave from the Jalisco Highlands. With the help of Master Distiller Pedro Juarez, these get turned into Tequila using tried-and-true methods, rooted in tradition: cooking the piñas in hand-built brick ovens, fermenting the juice in stainless steel tanks... Pedro, however, uses 2 different stills for distillation ― a pot still and a column still, the first for flavor retention, the second for smoothness. The unaged Silver Tequila gets bottled right away to ensure its crisp brightness and agave notes remain intact.

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